SUPERbrand: Identity

Key Info: 360° Brand Identity

Creative Direction & Design: Tony Larson

When I joined SUPERbrand, there were some great ideas in place, but there wasn't a real point of view. From a creative standpoint it was exciting because I was able to flex my design muscles across everything I was inspired by in surfing, skateboarding and apparel. We took the company from a concept to a thriving brand.