SUPERbrand: Identity

Key Info: 360° Brand Identity

Responsibilities: Creative Direction & Design

When I joined SUPERbrand, there were some great ideas in place, but there wasn't a real point of view. From a creative standpoint it was exciting because I was able to flex my conceptual muscles across everything I was inspired by in surfing, skateboarding and the adjacent culture. We took
the company from a napkin scribble to a thriving brand that finally had its own voice.